![]() The 6 Steps for Recruiting User Research Participants You can download the free kit in our resource library. Many of the principles and best practices in the Beta Test Recruitment Kit apply to other types of projects. Irrelevant data is the last thing you want after spending hours collecting and prioritizing feedback. Pulling in targeted users assures the feedback you receive from participants is relevant to your project goals. You may also need to consider factors like geography (if your project is regionally specific or you’re conducting in-person interviews) and status as a customer or employee. For example, if you’re conducting an iOS app focus group, you can screen out Android users. These are the demographic and technographic traits every participant needs in order to help you satisfy your project goals. Look at your personas for guidance on this part. This means keeping characteristics like age, sex, profession, interests, and technology savviness in mind while recruiting. In most cases though, you’ll be recruiting a specific subsection of your target audience. The “who” largely comes back to the type of project you plan to run and what you need to accomplish. Building a Planīefore you jump straight into recruiting, you’ll want to define the characteristics of the people you’re recruiting. Keep reading to learn how to turn people from your target market into active and engaged participants in your user research project. What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation, or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback.
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